Premier League custom sleeve badge with smart digital technology will be used for the first time in 2019 Premier League Asia Trophy, played in China from 17-20 July, 2019. Avery Dennison has designed a bespoke, technologically advanced sleeve badge to be worn by players on the two matchdays in Nanjing and Shanghai. In addition to the sleeve badges, players from all teams will wear their names and numbers on the back of their shirts.
Avery Dennison has collaborated with Chinese artist Zhijun Wang to design the custom-made sleeve badge for the tournament which will be worn on the playing shirts of Manchester City, Newcastle United, West Ham United and Wolverhampton Wanderers – the four Premier League teams taking part.The design features a unique typeface for the Chinese characters that read 'China', based on a similar pattern to that of the Premier League, additional behind the Premier League lion, there is a waving flag, showing the unity in the sport.
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