2020 Liga Profesional de Fútbol Argentino logo.

Argentine Superliga, just three years after its creation, but it failed in that purpose the Argentine Superliga came to an end. As a result, AFA would take over the organisation of Primera División championships, so the highest category will return to the hands of the AFA.

It was expected that Superliga was dissolved once the 2020 edition of Copa de la Superliga Argentina finished, and taking the advantage of the stoppage of the championships due to the Coronavirus (COVID-19). The Superliga was replaced by a similar body, named "Liga Profesional de Fútbol" in May 2020, the LFP was launched by the AFA. San Lorenzo president Marcelo Tinellli has become the first leader of this new league, which will include the 24 teams from the current Superliga.

A radical revolution, and a bit of a step back, the all-new Argentina Logo comes with a more traditional look than the Superliga Argentina. The new branding is similar to the official AFA one. The Liga Argentina logo comes with the letters LPF for Liga Profesional de Fútbol. The logo launched by the oraganization to pay tribute to the "True Idols" who are fighting the pandemic.

The brand new images will wear a style similar to the historical one that has represented the AFA for decades. In the upper part, the acronym of the federation will be seen with the colors of the national flag and below it will combined two shades of gold and inside LFP in blue. Since 2021 for sponsorship reasons, the Primera División (English: "First Division"), named Torneo Socios.com (Tournament Socios.com) for sponsorship reasons

 

2020/22 Liga Argentina Sleeve Badge

Graphic the new Liga Argentina 2020-22 sleeve patches has been in use in the first division of Argentina. A radical revolution, and a bit of a step back, the all-new Argentina Logo comes with a more traditional look than the Superliga Argentina. In fact, the new Argentina first division is now called "Liga Profesional de Fútbol", and the branding is similar to the official AFA one. The new Liga Argentina logo comes with the letters LPF for Liga Profesional de Fútbol.

2020 Liga Argentina Champions Sleeve Badge

Graphic the new Liga Argentina 2020 champions sleeve badge as apply on Boca Juniors shirts - it is completely gold with white borders.

 

Superliga Argentina de Fútbol 2019-20 Patch

The Superliga Argentina 2019-20 season patch as apply on the club's right sleeve. The special gold patch was worn for the Superliga winners kit.

The new branding Superliga Argentina logo was introduced since 2017-18 season. The logo features a modern design with the letters SAF in the center, surrounded by a unique shape in different shades of blue and purple representing a football and the league's full name (Superliga Argentina De Fútbol). SAF is the embodiment of the new paradigm in the Argentine football: it represents professionalism and contemporary initiatives. It creates a perfect experience for the so-called “hincha” (Argentine football fan) by providing recognition, incorporating digital touchpoints and spreading magic.

Created by the FutureBrand, The idea: An explosive brand representing the birth of a new era under the Big Bang concept. We summarized in a symbol the anatomy of both a ball and planet which, combined with the pentagon of the typical Argentine ball, results in a graphic brand that is visually explosive, a brand that contains the national color palette and a neutral color temperature which is also a reference to the galaxy; where all stars are born. The symbol rotates, emulating the movement of a football, travelling from left to right. Seven parts; represent the 7 days a week in which Argentina fan maintains the passion for football.

As for the colors, the traditional one that identify the country (white and light blue) are added in the official version with the addition of a neutral one (purple).