With the slogan "Real Madrid Real Passion", Real Madrid officially presented the adidas shirts will wear during the 2013-2014 season. The team also confirmed a record sponsorship sign 5-year deal with Emirates Airline. Chairman of Emirates Group, Sheikh Ahmed bin Saeed Al Maktoum, made the announcement alongside Real president Florentino Perez at the Santiago Bernabeu making it Emirates an official partner of the esteemed club. This new deal, however, will also see the Galacticos travel to the United Arab Emirates in January to take part in the Dubai Football Challenge.
Real Madrid home shirt is white with three black stripes on the shoulder and an orange and black stripe on the collar. The novelty is in the color orange, which appears on the neck, sleeves and sides. An orange line, accompanied by another light gray will add color to the neck. The same applies to the sleeves. On the sides, a fine line, orange also tour the side from the armpit to the bottom of the shirt. The manufacturer logo and the sponsor logo are also in black while the club crest goes on the left chest.