The club states that “This new visual identity reflects the desire of the club to mark its entry into a new era while remaining strongly attached to its culture, its history and roots. The club has major ambitions in terms of French championship but also in the context of future European competitions in which it participates. With the new logo, it means show clearly its ambitions. The general look of the new Monaco crest is more dynamic, thanks to the reshaping of
the inner shape, as well as the use of brighter colors. The black color from the previous AS Monaco emblem was removed, which leaves empty spaces in the new Monaco crest. The gold color has also been changed to a more yellow-ish tone, while there was a gradient effect added to the red parts of the Monaco logo.
The white shape in which the ASM FC text was positioned is now colored red, while the text has been changed to AS MONACO FC. The redesign of the visual identity of the club was done in collaboration with Leroy Tremblot expert brand in the sport since 1996.