The new AC Milan are manufactured by adidas and the home shirt is the traditional Milan red and black striped shirt with gold trims will be worn in both the 2010-11 season Serie A and UEFA Champions League campaigns. Fly Emirates, the club’s new shirt sponsor have their logo just beneath the club and shirt manufacturer’s logos. The club's world famous black and red stripes and can be combined with the white shorts and black socks to create a full AC Milan home kit.
Massimiliano Allegri former Cagliari team manager was officially appointed as the new coach of AC Milan on June 25, 2010. AC Milan have been drawn in Group G of the 2010/11 UEFA Champions League in which the Milan will have to face Real Madrid, Ajax and Auxere.