FC Barcelona wear a one-off sleeve sponsor when they take on Real Madrid in El Clásico May 2018. Instead of the usual Beko sleeve sponsor, there'll be the logo of the brand's "Eat Like a Pro" campaign. A joint effort Beko with the club, the program aims is to make parents aware and reduce child obesity by promoting healthy eating. The campaign motivate the children themselves to orient themselves to the food of their FC Barcelona heroes and to "feed like a professional", sharing their knowledge and advice on a healthy and balanced diet. The #EatLikeaPro logo also appeared on the back of the jersey as the Barcelona first team returned to training.
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