Friday, July 15, 2016

EURO 2016 Logo & Sleeve Badge

The UEFA EURO 2016 logo has been designed by Lisbon-based Brandia Central, a market leader in Portugal with more than 20 years’ experience who have also designed the logo for UEFA EURO 2012.

Logo inspiration
Brandia Central’s design revolves the inspiration of France artistic ‘Celebrating the Art of Football‘. This theme brings together the creativity that defines French culture with the beauty of the game. In France, ‘art’ is present in every aspect of life. Whether in cuisine, architecture, fashion or technology, the French way is one of style, elegance and refinement.
The logo on its own is a representation of various art movements and football elements. Different inspirations can be identified, all centred around the iconic Henri Delaunay Cup. The red, white and blue of the French flag combine with flowing lines and shapes to produce a contemporary and bold style, lending the logo distinction and elegance.

The Element
Along with the UEFA EURO 2016 Logo, a special graphic pattern was developed to serve as the perfect background for the UEFA EURO 2016 logo. Inspired by the technique of collage, elements of several artistic movements were woven together into a harmonious composition.
EURO 2016 Sleeve Badge
Incorporating with the the Euro 2016 logo, Sleeve badge logo was specially designed on these tournament. The official EURO 2016 sleeve patches as worn on the right sleeve for all players through these tournament.

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