Has been established in 1913 originally as United States Football Association and later as United States Soccer Football Association. 2016 season the organization introduced a new logo designed by Nike and a new proprietary type family by 90 Minutes was designed by Type Supply's Tal Leming. The process of the rebrand began in earnest about two years ago with U.S. Soccer providing input and insight to the design team at Nike. The collaborative effort went through hundreds of different iterations before arriving on a look that is modern, aggressive, youthful and timeless. It represents limitless possibilities for what soccer is today and will become in America.
Accompanying the launch of the new US Soccer crest, the federation also launced new corporate font, 90 Minutes.