Madrid 2010 UEFA Champions League Final Visual identity,was revealed at a special ceremony at Madrid's Ciudad del Fútbol Español on 20 November 2009. UEFA has given the Champions League final a unique visual identity every year since 1999, in order to give "a distinctive flavour of the host city". The design concept features trophy imagery based on classic Spanish arts and crafts motifs swirling around a highly stylised Estadio Santiago Bernabeu and the Puerta de Alcalá in Madrid.
The logo features the UEFA Champions League trophy at its core, surrounded by elements of the Champions League "starball" logo.
Aditional match details was worn on the chest on each finalist team shirts, Inter Milan and Bayern Munich.