From the 2016-17 season onwards, DFB Cup logo officially has a new design. It boasts an all-new look that that puts the trophy moves once again in the center, but this time in a smart, contemporary design. Spiralling lines reveal the shape of the Cup. Designed by the Stuttgart-based design agency Strichpunkt, It's the first re-launch since 2003.
The new DFB Pokal logo will be worn on the sleeves of the jerseys by all participating teams, take pride of place on advertising hoardings and feature in the numerous television graphics created by the respective broadcasters.