Wednesday, October 29, 2014

Russia 2018 FIFA World Cup official logo

FIFA revealed the first part of the 2018 FIFA World Cup, yesterday October 28, 2014,which will take place in Russia. The new 2018 FIFA World Cup logo was
unveiled in an episode of the Russian late-night talk show 'Urgant Night Show', which was renamed as 'Late Night Mundial' for the occasion. Additional with the assistance of the International Space Station crew, and complemented by a light projection on the historic Bolshoi Theatre in Moscow. The TV studio for the show was designed in a football-themed stadium style, while presenter Ivan Urgant was joined by FIFA president Blatter, Chairman of the Local Organising Committee Vitaly Mutko and the captain of Italy's 2006 World Cup winning side Fabio Cannavaro.

The Official Emblem was designed by Brandia Central, a brand consulting agency based in Lisbon, Portugal, following a creative pitch involving eight Russian and International design agencies.

Inspiration for the Logo
Following the trophy-inspired 2014 World Cup logo design, the new 2018 World Cup logo is mainly red, gold, black and blue in the emblem’s colour palette was inspired by centuries-old techniques seen in world-renowned Russian art dating back to the earliest icon paintings.
-The magic ball at the top of the emblem puts the world’s love of football into the spotlight. And the components of the emblem taken together blend unique attributes of the World Cup and of Russia as host nation. It unites magic and dreams, as the competition will do for millions of fans in 2018.

The creative inspiration for the emblem as it reflected heart and soul of Russia as well as the country's cultural traditions.