La Federación de Fútbol de Chile (The Chile Football Federation) recently signed a kit deal with PUMA that will see La Roja wearing gear from the German company through 2015. Puma’s deal includes support to Youth Football development, National League improvement, boots for boys & girls in youth national teams, creation of a Football Museum, benefits for legend players and re-editions of historical jerseys. Puma will also supply official balls and equipment for referees. Chile had worn Brooks kits for the last few years including at the 2010 FIFA World Cup.
The new away strip was used for the first time during match
3- 1 South American Under-20 World Cup qualifying win over Venezuela in Arequipa, Peru. The PUMA PowerCat Collection
shirt is mainly white featuring the same template used for Tottenham’s home shirt. The upper part of the shirt is blue and a red,white and blue band runs diagonally just below. The Puma logo is placed on the upper right part with the Chilean Football Association emblem placed on the top left part of the chest.The player number is placed on the center part of the shirt.
Along with the new team kit, PUMA Chile announced the launch of an ad campaign that is inspired by Chilean’s spirit and culture. The campaign is based on the concept ‘One identity, one jersey, go Chile!’ and was developed by PUMA Chile’s creative agency Euro RSCG.
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