LFP New 2020/21 Ligue 1 & Ligue 2 Logos

LFP 2020/2021 LOGOS

With the arrival of Uber Eats and BKT as title partners of Ligue 1 and Ligue 2, the French football organizing body LFP launched the new visual identities for its 2020-2021 professional competitions. All the brand codes of the championships have been modernized to symbolize the entry into a new media and sponsorship cycle, from logos to TV packaging, including jersey markings or ticketing, this project renews the entire brand territory by relying on trophies, strong symbols specific to the two championships, while providing a new graphic orientation. The new Ligue 1 & Ligue 2 visual identities were entirely created with the design agency Dragon Rouge 

UBER EATS LIGUE 1

Official partner of Ligue 1 last season, Uber Eats becomes the title partner of the competition from this season.

From July 1, 2020, Ligue 1 Uber Eats will sport a brand new logo. More readable and uncluttered, there are symbols specific to Ligue 1 like the color "lime" and the trophy of Champion of Ligue 1, Hexagoal. By a process of diagonal shift, the two parts making up the hexagon, symbol of France, then find themselves opposite to highlight the historic rivalries that make Ligue 1 today. The mention “Ligue 1 Uber Eats” then completes the logo.

BKT LIGUE 2

Ligue 2 also changes official partner and becomes Ligue 2 BKT from July 1, 2020. Already partner of the Coupe de la Ligue, the Indian tire manufacturing company becomes the main partner of the French second division and also takes its place on the new championship logo. If a circle has replaced a hexagon from a graphic point of view and in the idea of paying tribute to the three circles present on the Ligue 2 trophy, we still find a logo which is a continuation of that of the Ligue 1 with this desire to cut the circle into two parts. Used not only on the prints of the new shirts for the 2020-2021 season but also on the new balls that uhlsport is expected to unveil soon.