Chelsea new Alliance Tyres logo on the sleeve for the 2017/18 season, was seen for the first time when the club face Arsenal in pre-season friendly match at Beijing. The brand of tyre was launched in Europe earlier this year and is produced by the club's principal shirt sponsor Yokohama Tyres. The Alliance Tyres logo will appear on the left arm of the new 2017/18 Chelsea shirt with the Premier League badge on the right sleeve.
Manchester City sleeve sponsor logo, Korean tire giant, Nexen Tire, has renewed its partnership with the Club to be a significant presence at all Manchester City Premier League and domestic cup matches, helping the Korean brand to grow its visibility and presence across the world. Nexen Tire, established in 1942, is a leading global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen has been a partner of the two-time Premier League champions since 2015.