Sunday, July 30, 2017

New Rebranding 2017-18 Bundesliga Logo

From the season 2017-18, the Bundesliga will present with a new brand look. The previous Bundesliga logo, which has been in use since 2003, will be replaces with a slightly flatter style than before and has be modified slightly particularly to accommodate digitisation requirements. For the first time DFL German Football League and Bundesliga 2 will have its own logo. The graphic implementation of the new logos was carried out by the DFL subsidiary DFL Digital Sports with the support of the renowned design agency Mutabor.

DFL German Football League Logo

Feature logo for the first time, DFL (Deutsche Fußball Liga German Football League) logo will be similar in style logo will highlight the league organisation as the core pillar of German professional football for political, social and business purposes.

 Bundesliga 2 Logo 

The Bundesliga 2 logo will be broadly similar to the Bundesliga logo but with a “2” placed on a grey background in the lower right section. This change is aimed it more clearly in its relations with fans, the media and sponsors and thus to additionally strengthen the profile of the competition. Both Bundesliga and Bundesliga 2 logos are primarily used from a sports perspective.

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