The reigning South America champions on that time Uruguay played in Group 2 with the reigning European champions, Italy, Sweden and Israel. Italy would, however, show the true measure of its talent in the knock-out phase. On the second-round, game between Uruguay and the Soviet Union was goalless until five minutes from the end of extra time, when Victor Esparrago struck to send the South Americans through. In the semifinals face Brazil, and was eliminated by losing by 3-1 after turning start winning goal with Cubilla. In the contest for the 3rd place, lost to West Germany 1-0. Juan Eduardo Hohberg was an Argentine - Uruguayan coach at the 1970 FIFA World Cup in Mexico, leading them to a fourth-place finish.
Sanz Hnos manufacture kits for Uruguay World Cup 70 is made from a azzure blue cotton fabric with a printed badge to the front. Features the white ribbed neck and arm cuffs and the number 7 on the rear is made from a black satin type material with some heavy black embroidery around it. A very beautiful finish to it.