integration than in football.
Integration is not an issue on the field; integration is part of the game. 20 years after the Pogrom in Solingen and German professional football’s immediate reaction with the “Mein Freund ist AuslÃ¤nder” (My friend is a foreigner) campaign, the Bundesliga on Thursday launched a new nationwide campaign. “Geh’ Deinen Weg” (Go Your Way) is the motto and, like in 1992, it replaced normal shirt advertising on the chests of every single player of all 18 Bundesliga clubs at the weekend. 16 million people with an immigration background currently live in Germany, yet it is becoming increasingly rare, for example, for young immigrants to successfully continue further education after school compared to young people without a history of immigration. Germany is a land of variety. Every person, from whatever background or religion, must be given a chance. The “Geh’ Deinen Weg” campaign is a call for equal opportunities and a peaceful co-existence. Furthermore, “Geh’ Deinen Weg” shows that we have already come a long way since 1992. It is no longer just about foreigners, but about ourselves as a community and about our common ways. It is about the chances that a pluri-ethnic Germany offers; chances for each individual, but also the chance allow every person to follow their own path and remain part of the community. It is a plea to Germany: Go Your Way – together!