It was in December 9, 1987, international friendly between Brazilian and Chilean, at theParque do Sabiá stadium in Uberlândia, Minas Gerais. BRAZIL. Match won by home team 2-1.
Brazil shirt, with a huge, red Coca-Cola advert. Brazil national team is only one in history used a sponsorship on their playing shirt. After protests from the fans and the media. in addition to a tug of FIFA ears, the idea was dropped. It is worth remembering that this year Coca-Cola also sponsored almost all the major clubs in Brazilian football. 1987 Coke match version jersey got only sponsor at the front. A gift version was made with Coke at both sides.
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ReplyDeleteActually, Brazil was not the only national team to wear a sponsor. Colombia also did the same in 1993, with Bavaria on the front of the jersey and Avianca on the back of the jersey, during the friendly matches against USA in Miami, Venezuela in Bogotá, Chile in Santiago and in Bogotá and France in Martinica, but after the USA 94 qualifier match against Ecuador, FIFA fined the Colombian Football Federation with $64.000, threatening the Colombian Federation also with an economical sanction and disaffiliation.
https://www.elcincocero.com/images/Articulos/Mi_seleccion/Seleccion/2018/07_Julio/03_Uniforme/Seleccion_Colombia_Uniforme_1993.jpg