The new 'Fly Better' campaign of Emirates that was launched on November 1. 2018, as part of its new brand promise to customers to showcase the airline's in-flight entertainment system. The campaign was created in-house by Emirates’ head of brand, Richard Billington. Emirates “Fly Better” brand promise was also rolled out across other Emirates’ sponsorships and events portfolio such as the Formula 1.
AC Milan kits features the Emirates 'Fly Better' logo sponsor kit, debut in their Serie A clash against Juventus on November 11, 2018 and the club main sponsor Emirates currently uses the slogan Fly Better.
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