Serie A is rebranding of the League graphic identity, one year after the last restyling. The new Serie A 2019 logo features an all-new look that is totally different to the previous branding, created in collaboration with design by Italian creative agency Ragù Communication. In addition to the letter, the word Series A and the sponsor Tim are still in the logo.
The rebranded emblem continues to centralize its focus around the letter A. After receiving backlash from their previous logo, the Serie A introduced a more modern interpretation of the A icon. The Italian football league updated crest consists of a monochromatic 3D letter A. Underneath the letter icon is an inverted pyramid that forms three perspective strips. The typeface was modified to an all-caps, bolder and geometric san serif font. The squircle badge that surrounds the icon became less rounded and has two versions which include a badge with the Italian tricolor line as well as one with the TIM logo.
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